Digital Marketing Strategy
Every Business needs a Digital Marketing strategy Irrespective of size of the business, every business must have a articulated and written down Digital Marketing Strategy in place. Without one in...
View ArticleEmail Marketing
Email Marketing: It's not simple - but it's the most Powerful Email Marketing is not a simple act of collecting email id's and just shooting out emails asking customers to buy something. Of all the...
View ArticleIntranets Multiply Employee Productivity
Intranets help employees become more productive Every organizational task rquires collaboration - whether it is production, sales or Customer service. Employees need to work with members of their...
View ArticleAbout Stride
With us it is always Marketing First. Technology next. We deliver expert services in Digital Marketing. Stride is a hard core Marketing Services firm with a deep understanding of technology, and not a...
View ArticleMarketing Channels for generating Sales Leads
Marketing is a pretty wide and deep subject, but when we look to Marketing for generating sales leads, it is not necessarily very complex. There are logical marketing channels that can be used very...
View ArticleShould B2B sales reps be asked to make cold calls?
Let me first define what I mean by Cold Calls. To me cold calls are calling on/making personal calls on organizations to meet a decision maker for a business discussion.Without any prior appointment....
View ArticleStrategic Websites. What features should you look at for your company website?
I have often looked for information on what features are possible on a website. There are various articles out there on the web. But I have been unable to find an article that tries to list all the...
View ArticleWho should generate Sales leads in a B2B business? The sales team or Marketing?
If we look at a FMCG organization, it is a given that demand is generated by Marketing, and sales teams are tasked with distribution. They do sell, but their sales efforts are directed at the...
View ArticleOverview of B2B Email Marketing
Successful B2B Email Marketing Email marketing is an extremely effective marketing medium in B2B business scenarios. Unlike consumer marketing where customers are innumerable, customers are easily...
View ArticleContent and Design For Email Marketing
Outsource the copywriting or write it yourself ? Good copywriters who understand your business well enough to independently write on it could be expensive. Inexpensive generalist copywriters may...
View ArticleIs Internet Marketing essential for all businesses ?
Internet Marketing - Neglected and underestimated ? Internet marketing is in its nascent stages. Ten years have gone, and this medium has changed our entire way of life and doing business. However...
View ArticleDigital Marketing Strategy
Every Business needs a Digital Marketing strategy Irrespective of size of the business, every business must have a articulated and written down Digital Marketing Strategy in place. Without one in...
View ArticleEmail Marketing
Email Marketing: It's not simple - but it's the most Powerful Email Marketing is not a simple act of collecting email id's and just shooting out emails asking customers to buy something. Of all the...
View ArticleIntranets Multiply Employee Productivity
Intranets help employees become more productive Every organizational task rquires collaboration - whether it is production, sales or Customer service. Employees need to work with members of their...
View ArticleAbout Stride
With us it is always Marketing First. Technology next. We deliver expert services in Digital Marketing. Stride is a hard core Marketing Services firm with a deep understanding of technology, and not a...
View Article
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